What is Private Live Streaming and Why Should Singers and Musicians Care

Difference Between Public and Private Live Streaming

Live streaming is quickly becoming a new norm in this social distancing era as scientists are foreseeing that COVID-19 will not be over so soon. They predict it will take about 2 years for this pandemic to end and that is too long for singers, and musicians who depend on the income when they perform. While we wait for the elusive coronavirus vaccine to arrive and proliferate, social distancing restrictions will be in place at most crowded places.

Meanwhile, monetization for public live streaming gigs is still a struggle for most to ascertain. However, private live streaming is something that might turn the tide in favor of your online music career.

To understand private live streaming, you need to first understand what is public live streaming.

What is public live streaming?

Public live streaming is an online gig or concert that goes direct to consumer. This means an online singer, musician or artist would schedule a date and time to be live online to perform to their fans. We’ve seen various artists flocking to YouTube and Facebook to perform live during the peak of the COVID-19 pandemic, dubbed “live from home” virtual concerts. All of these streams were free to watch, thus the online performers were not getting paid to stream live. These streams are easily accessible on the viewer’s PC and mobile phones.

Some public live streams are not actually live

The peculiar thing about the artists’ online performances was almost none of them actually interacted or engaged with their online viewers. For instance, almost none of the artists read or mention any live chat messages. In fact, some viewers claimed their so-called live streams were not even live at all! Which begs the question, if these virtual gigs were not actually live, what’s the difference between them compared to playing recorded music videos on YouTube or Facebook? The difference is too subtle.

If these virtual gigs were not actually live, what’s the difference between them compared to playing recorded music videos on YouTube or Facebook? The difference is too subtle.

Thus, it’s difficult to drive someone to pay to watch an online live event that is not even live in the first place. Fans and viewers want value for their money and this value could be derived from engagement and interaction between the online performers and the viewers.

Lack of interaction and engagement in public live streams

One simple example of interaction is having the artists to read and mention texts on the live chat. Wait, if thousands of people are watching in, they will get hundreds of chat messages flying across the screen! Yes and sadly that usually happens in a massive public live streaming gig. See below.

Fast-moving live chat messages during Kodaline live stream

And how do we get the online audience to be more engaged with the live stream? Online singers and musicians could take song requests and song dedications. But again, there’s a problem. What if you get thousands of requests and dedications. Sigh, that’s not gonna work.

Here comes private live streaming to the rescue

Private live streaming is online performance made for bookings. It is dedicated to a specific client or private event such as a mini-concert, business function, party or wedding.

While public live streaming is watched independently on a viewer’s mobile phone or PC, a private live stream is typically broadcasted on media screens at the client’s venue. This means the guests or audience could only view the live performance on LED TVs or projector screens located inside the event venue, bar, pub, club or restaurant.

The client or event owner decides on the date and time for the virtual private event. Crowd size should be significantly smaller than a concert with an average size of 50 to under 1,000 people. This smaller audience size permits a more up close and personal experience between the virtual artist and the viewers. Consequently, the performer would be able to interact with the audience via live chat, song requests and dedications. Below are some video clips of interactions from our previous private live streams.

In a typical private virtual gig, the online singer and musician would provide a repertoire (list of songs to perform) to the client who booked them, just like in any private event. Best of all, audience could also make song requests and song dedications such as via a song request web app. This would ultimately result in a higher viewing time per audience.

We have witnessed time and time again that the average viewing time for each private live stream that we organized is dramatically higher than the previous, growing to 300% in total. The graph below depicts the average view duration of our private online gigs which lasted 30 minutes to one hour. The dip on May 7 is actually the only 30-minute online gig we did.

Average viewing time for private live streaming

The comparison table below conveniently compares the differences between public and private virtual gig. If you are considering getting yourself booked for private live streaming, please sign-up on our site and start creating your profile listing. Or contact us and we can design the listing for you.

Difference Between Private and Public Live Streaming


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